Sponsorship Proposal · Confidential

Sponsor a
World
Champion.

Macethandile "Max" Kulati is a 2× IBFF World Disabled Bodybuilding Champion from Kariega, Eastern Cape. He represents the rarest kind of story: authentic resilience, genuine achievement, and a growing platform — all without a single rand of government or corporate funding.

2×
IBFF World
Champion
R0
Government
Funding
10+
Media
Features
IBFF Pro Athlete Motivational Speaker Kariega · Eastern Cape
Max Kulati performing rear double bicep pose on the IBFF World Championship stage
The Opportunity

Why Partner
With Max?

Beyond the titles, Max represents a values proposition that is increasingly rare in sports sponsorship — authentic, earned, community-rooted, and media-ready.

Authentic Story

Max's journey — from partial paralysis after surgery at 24, training with 2kg dumbbells in a bedroom in Moeggesukkel, to becoming a two-time world champion — is not manufactured. It is documented, verifiable, and deeply compelling to audiences across age, background, and income bracket.

Underserved Category

Disabled bodybuilding is not officially recognised as a sport in South Africa. That means your brand enters a category with almost no existing sponsorship noise — maximum visibility, minimum competition, and the genuine chance to be the company that changed the story.

Community Impact

Max is a motivational speaker in Eastern Cape schools, a fitness coach in under-resourced communities, and a public voice for disability inclusion. A sponsorship is not just an advertising placement — it's a direct investment in one of the country's most credible grassroots role models.

By The Numbers
2×
IBFF World
Champion Titles
2021
First Competition.
First National Title.
2
International
Campaigns · Self-Funded
10+
Media Appearances
Radio, Print, Online
R0
Public or Corporate
Funding to Date
His Story

The Man
Behind the
Champion

In 2014, a medical procedure left Max partially paralysed. He was 22, living in one of Kariega's most under-resourced neighbourhoods, with no safety net and no clear path forward.

Four years later, he picked up a pair of two-kilogram dumbbells in his bedroom. Not in a gym. Not with a coach. Alone, with intention. He entered his first powerlifting competition in 2018 and won. He kept winning.

In 2021 he entered his first ever bodybuilding competition and was crowned South African National Champion — qualifying for the IBFF World Championships in Koper, Slovenia in the same moment. He won there too. And then again in 2023.

"I'm strong and able."
Max Kulati — IBFF Pro bodybuilder, championship handshake
Media & Reach

The World
Has Noticed

Without PR agency support, Max has appeared across print, digital, radio, and social media — organically. A sponsorship extends this platform significantly.

Rolling Inspiration Magazine

"Against all odds, I can do it." — Max's story featured as an inspiration case study reaching South Africa's disability and adaptive sports community. Print and digital distribution nationally.

Print · Digital · Issue 2 · 2022

Radio Broadcasts

Regular appearances on Eastern Cape radio programmes including Algoa FM. Max's story has been amplified to hundreds of thousands of listeners across the region, positioning him as a recognised community voice.

Algoa FM · Regional Radio · Ongoing

EC Department of Health

Max was invited to speak at the Eastern Cape Department of Health's National Disability Rights Awareness Month — a formal endorsement of his status as a credible public representative for disability inclusion.

Government Platform · National Disability Rights Month

Instagram · @maxibffpro

Growing organic social following on Instagram with authentic engagement. Competition content, training footage, and personal story posts consistently generate meaningful interaction — no bought followers, no agency management.

Instagram · @maxibffpro · Active
Brand Alignment

Values Your
Brand Shares

Max's story maps directly onto the values most South African and international brands are actively building toward.

⚡

Resilience

Rebuilt his body and life from zero. Every training session is proof of what determination looks like.

🤝

Inclusion

Disabled athlete in a non-recognised discipline. Championing visibility before the system caught up.

🌍

African Excellence

World-class achievement from Kariega, Eastern Cape. Carrying South Africa to international stages.

🏆

Proven Performance

Not a hopeful. Not a prospect. A confirmed, two-time world champion with medals in hand.

What They've Said
"Against all odds, I can do it."
Rolling Inspiration Magazine · Issue 2, 2022
"I want to inspire everyone so that when they look at me, they think: if he can do it, so can I."
Max Kulati · IBFF World Champion
"The gym is my second church after church. I'm obsessed with weights. It's my comfort zone — a place to clear my mind."
Max Kulati · Motivational Speaker
Rolling Inspiration Magazine Algoa FM EC Department of Health IBFF International National Disability Rights Month Eastern Cape Radio
Partnership Packages

Choose Your
Partnership Level

Each tier is structured to deliver real value — brand exposure at international competition level, authentic storytelling assets, and direct community impact.

Bronze
Community Partner
R5,000
ZAR per campaign / event
→ Logo on competition kit (one event)
→ Social media shoutout post (Instagram)
→ Name credit on sponsorship website
→ Certificate of sponsorship
→ Impact report after event
Enquire Now
Silver
Championship Partner
R15,000
ZAR per competition season
→ Logo on all competition kit (full season)
→ 4× dedicated social media posts
→ Brand mention in all media appearances
→ Co-branded content assets (photos/video)
→ Speaking engagement arrangement (1 event)
→ Quarterly impact report
Enquire Now
Gold
Title Sponsor
R40,000
ZAR per year
→ Title naming rights ("X presents Max Power")
→ Logo on all kit, equipment & media
→ Monthly content partnership (social + video)
→ International competition media coverage
→ 3× speaking / community appearances
→ Exclusive brand integration in press materials
→ Dedicated page on sponsorship website
Enquire Now
Full Comparison

What's Included

Benefit Bronze
R5,000		 Silver
R15,000		 Gold
R40,000
Logo on competition kit ✓ 1 event ✓ Full season ✓ All media
Social media posts ✓ 1× ✓ 4× ✓ Monthly
Media mention — ✓ ✓
Co-branded content assets — ✓ ✓
Speaking engagement — ✓ 1× ✓ 3×
International competition coverage — — ✓
Title naming rights — — ✓
Dedicated sponsor page on website — — ✓
Impact report ✓ Post-event ✓ Quarterly ✓ Monthly

All packages are negotiable. Custom partnership structures available on request.

Ready to Partner?

Be Part of
His Next
Chapter.

Max is preparing for his third world championship campaign. He is looking for partners who believe in what he represents — resilience, inclusion, and the kind of excellence that comes from the ground up.

Send a Sponsorship Enquiry View Full Story
Email
mkulati05@gmail.com
Cell
063 663 8635
Instagram
@maxibffpro